Media Strategies Work – Addressing Mental Illness in Boston’s Young Adult Population
This is a campaign I created as a project for my media strategies class as part of my graduate work at Emerson College. The goal was to create a campaign addressing a health problem in a specific population and develop creative pieces to help support behavior change. I chose to focus on encouraging young adults in Boston to seek a referral to a specialist for untreated depression or anxiety. My campaign plan, a print collateral sample, and a website copywriting sample are below.